The Great Shoptimized Scam

Is Shoptimized a Scam?

The short answer is no. Here’s why…

Shoptimized has been around since 2015 and is the #1 Unofficial Shopify Theme. It’s loved by 20,000+ Shopify store owners. They also have a suite of apps to complement the popular theme too.

But the reason that their name has become embroiled in talk of scams is that they have unwittingly become a victim of their own success.

Let me explain, some unscrupulous characters have downloaded an outdated copy of the Shoptimized Theme from one of the pirate sites and have launched a string of rip-off stores that are scamming people out of their hard-earned cash.

These scammers advertise goods on Facebook at almost too-good-to-be-true prices. The deals on things like electric cars, workbenches, cabinets, and outdoor furniture are just too irresistible for unsuspecting shoppers.

When shoppers arrive at the scam store, it’s using Shoptimized’s trademarked logo so at face value it looks like the store is called Shoptimized.

But the URL for the store is never related to the brand, in fact, it’s usually incomprehensible like the example below:

But for the innocent victims who pay up in good faith, they patiently wait for an order that never arrives.

And when they go back to contact the store to chase up their order, it’s vanished never to be seen again.

If they’re lucky, they get an email with a canned response stalling for time.

But no matter how many times you try, the emails never get a personal response. The canned response sender is usually a Chinese name, just like the example above.

Presumably, these fraudsters are buying themselves enough time for the victim’s 90-day window to submit a chargeback to their card provider lapses. After that, they’re home free with the cash.

So when these poor victims start looking for answers, they come knocking on Shoptimized’s door. But since Shoptimized has no relationship with these scam stores, sadly there’s nothing they can do to help.

Why did these crooks choose the Shoptimized Theme for their scam?

No doubt because it’s known for doing ‘what it says on the tin’—turning clicks into customers. The more innocent people that these fraudsters can convince to part with their cash, the more money they can pocket.

So I guess if you’re going to commit mass fraud like these savvy scammers, why not use a Theme that’s going to convert 5% of visitors into customers rather than just 1 or 2%?

The victims are understandably angry and want to lash out at someone. Often this means that Shoptimized gets the brunt of their rath. Scam reports get posted on consumer websites or blog articles get written by people who haven’t understood what’s really going on.

How can the scam-artists be stopped?

Well, Shopify who hosts the stores are aware of the situation and their Risk Team are closing down the stores as quickly as they can. But no sooner do they close one down, another one opens up.

It seems these low-life’s have cloned copies of their stores ready to launch in minutes as soon as one gets shut down.

So with that in mind, the best thing we can do is to help create awareness of the Shoptimized scam for consumers:

Top tips to not get scammed online

  1. Always check that the website looks legitimate, check the URL and the contact details
  2. If the contact details are a Gmail or Hotmail address, do not trust the site. A professional site will always invest in a paid email solution that uses its store name as the address, i.e.
  3. Check for genuine reviews from recent happy customers
  4. If the price seems too good to be true, it usually is
  5. If the store looks incomplete with missing images or content, avoid it
  6. Test their customer service before buying, see if you get a timely response from someone that speaks English.

Looking for genuine Shoptimized Reviews before you buy the theme?

More than 20,000 Shopify store owners from 110 different countries have used the Shoptimized Theme to increase their stores’ fortunes. That’s why it’s the #1 Unofficial Shopify Theme and you’ll find plenty of Shoptimized reviews by following this link.